My work has always lived at the intersection of creativity, systems thinking, and building things from the ground up.

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I started my career by creating my own interdisciplinary major in college, combining Entrepreneurship, Product Design, and Music Business. That path eventually led me to found Dubseed, a music technology startup built for producers and musicians. For four years I led the product from concept through multiple iterations, designed its core experience, raised investment, and ultimately saw the company through acquisition in 2018.

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Since then, I’ve worked across startups, agencies, and large-scale technology organizations, designing products for complex ecosystems and highly technical users. My experience spans creator tools, music platforms, financial products, media workflows, e-commerce, seller experiences, AI systems, and cloud infrastructure. Most recently, my work at Amazon and AWS has focused on simplifying complex workflows, designing for expert users, and using AI-assisted prototyping to close the gap between concept, design, and functional product experiences.

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Across all of these environments, I’ve learned that great product design requires more than polished screens. It requires clear problem framing, strong systems thinking, deep collaboration, and the ability to translate ambiguity into something useful, intuitive, and well-crafted. I’m especially drawn to products where the underlying complexity is high, but the user experience needs to feel simple, trustworthy, and human.

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Outside of work, I’m still driven by the same creative impulse that first pulled me into design. I produce music, explore short form documentaries, create visual art, experiment with AI-generated imagery and video, and organize community-driven events. Whether I’m designing a product, building a creative project, or bringing people together around an idea, my core motivation remains the same: to create thoughtful, original experiences with care, clarity, and attention to detail.